Guiding a cannabis wellness company though a liquidity crisis
Client storyLearn how we helped a New Brunswick-based cannabis company that creates wellness products navigate a liquidity crisis with a restructuring plan.

Guiding family members through the transaction process

Change is inevitably constant in business, but growth can be an entirely different hurdle. Add in the unique dynamics and pressures of running a family business and the goal of growing becomes even more complicated. Our client—a family-owned and operated food manufacturing company based in B.C.—wanted to continue their growth trajectory with new ownership but needed support finding the right partner. They were overwhelmed and looked to our M&A team for guidance navigating the transaction process.
Protected the family’s legacy by aligning shared objectives and guiding collaborative decision-making.
Advised on the evaluation and selection of a partner best positioned to support the company’s continued growth and success.
Supported the entire transaction process with full sell-side M&A services including valuation, developing marketing materials, negotiations, due diligence, tax structuring, and working with legal counsel.
After the business’ founder passed, the second generation of the family continued building upon its legacy until they decided they were ready to find a partner who could help them achieve their growth goals. They approached us for help identifying a partner who shared their values of creating high quality products for their loyal customer base as well as upholding their strong relationships with suppliers and vendors. Our team’s approach came from a deep understanding of their industry and family business, as well as a commitment to exceptional service, instilling confidence and peace of mind in the client. Through the transaction process, we assisted with valuation, tax structuring, developing marketing materials, negotiations, and due diligence. We collaborated with their legal team to close the deal, ultimately resulting in the best outcome for the family: finding a partner that would protect their long-standing industry reputation and 30-year legacy.


After decades of family ownership, the decision to move forward with a partner can be difficult especially as emotions can come into play with a strong focus on safeguarding a legacy built through hard work and sacrifice. With strategic advice from a trusting team that puts clients first, a collective goal can be achieved.
Every business has a unique story. We can help define yours with meaningful advice to help you find the way forward. Find out how.
Learn how we helped a New Brunswick-based cannabis company that creates wellness products navigate a liquidity crisis with a restructuring plan.
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